"I don't care—I like it."

That was the response when my wife pointed out to an old friend that the political meme he'd just shared on Facebook was clearly false.

The moment stuck with me. It's the attention economy in miniature—not truth, not understanding, just whatever feels good in the scroll.

This is about what we lose when we let our feeds do our thinking for us—and what it might look like to take some of it back.